G-ALUMINUM SHOWROOM IN GUANGZHOU (CN)

COMPANY’S SHOWROOM RESTYLING

The restyling of the G Aluminum showroom in Guangzhou starts from the coil concept, where every information on the ribbon is strictly connected with the others.
The actual showroom is too small and on 2 floors with no connections; the new one will be on the ground floor and will be enlarged by the addition of the outside area of the building.
The main concept of the coil is developed through the space to create a ring path, in order to emphasize the recyclability of the aluminum itself. The first part of the showroom is dedicated to company values, the awards and the factory model; the middle part is for the products and the negotiation areas; the last part is for new products, technology and future aims.
A real aluminum coil is unrolled through the indoor and outdoor areas: it groups all the informations and includes the products, the videos and the touchscreen tables where clients can visualize profile’s informations and building realisations.